Kuala Lumpur,

Europ Assistance Enhances Asia Presence with Malaysia Office


Kuala Lumpur – 25 May 2021 – Europ Assistance today announced the opening of its Malaysian Office in Kuala Lumpur furthering its commitment to operations in the Asia region where they have operated for the past thirty years and after opening a new office in Bangkok, Thailand over a year ago.

image Malaisie

The opening of a second strategic foothold in the South East Asia region is part of an overall strategy to establish a central platform that will allow for 24/7 service delivery to countries across the region including Thailand, Malaysia, Singapore and Indonesia. Europ Assistance will leverage both customer facing & back-end innovative technology to facilitate a unique business model that is cost-effective and easily scalable.

Philippe Demangeat, CEO, Europ Assistance South East Asia: “Europ Assistance is primed to establish itself as the leading supplier of assistance services in Asia though a multichannel platform that leverages digital technology to deliver a wide range of innovative offerings. In over a year, we established some of our key business lines, developed new products, and supported local COVID-19 testing efforts.”

Since the establishment of the Bangkok, Thailand office in January of 2020 the Company has quickly expanded its regional operations and offerings, some of the highlights include:

  • Launched COVID-19 Assistance services
  • Established Medical Teleconsultation Services for Travelers
  • Offered Seniorcare Solutions
  • Released Cyber fraud and Identity Theft protection services

Pascal Baumgarten, CEO, Europ Assistance Europe, Asia and Africa: “As a global leader in assistance, we’re proud to further our commitment to our operations in South East Asia through the continued growth of our physical presence and regional headcount. This new office will allow us to continue providing our customers with a range of innovative assistance products across multiple geographies. On the ground, sales teams and local product resources will allow us to leverage all of Europ Assistance’s capabilities to deliver the same quality of service we’re known for around the globe to both regional partners and customers in this growing target market.”

Ignatius Chng, Head of Business Development, Europ Assistance South East Asia: “This new office will facilitate stronger local partnerships with airlines, travel agents, insurance providers (in particular MPI Generali) and banks in the region, providing digital value-added assistance services to their customers through our CARE philosophy.”

Gurudutt Joglekar, Chief Technical Officer, MPI Generali : “The opening of the Malaysia office in Kuala Lumpur will allow to increase synergies between MPI Generali and Europ Assistance. Assistance services strengthen the value proposition of insurers and having Europ Assistance present on the ground will be a source of differentiation for MPI Generali.”

EA will continue to expand its offerings in the region to be in line with the services it provides in other geographies including; travel & medical assistance, automotive & roadside assistance, personal assistance which includes medical assistance, home maintnance services, cyber protection, and concierge services. The Malaysia office will be staffed by a multilingual team that will be able to provide service to customers in English, Bahasa Malaysian, Vietnamese, Tagalog, and Bahasa Indonesian – among others.



Founded in 1963, Europ Assistance, the inventor of assistance, supports customers in over 200 countries and territories thanks to our network of 750,000 approved providers and 41 assistance centres. Our mission is to bring people or corporates from distress to relief – anytime, anywhere. We provide roadside assistance, travel assistance and insurance, as well as personal assistance services such as the protection of the elderly, the protection of digital identity, telemedicine and the Conciergerie. The vision of our 8,000 employees is to be the most reliable care company in the world.

Europ Assistance is part of the Generali Group, one of the world’s leading insurers.