Supporting #missingtype to raise awareness for blood donation

EA missing logo

We are proud to be supporting operation #missingtype of the French Blood Establishment from 11th to 17th June to raise awareness of blood donation. 

We will be updating our logo on social media during this period to raise awareness and show our support for this campaign. 

By symbolizing the lack of blood by hiding the letters representing blood groups, the objective of this operation is to insist on the necessary regular mobilization of blood donors in order to always meet the needs of patients.

In 2017, more than 650 ambassadors responded, creating a real emulation around this event. Among them, brands, personalities, health institutions, local authorities or public administrations or the media.